Sullivan & Associates Wealth Management, LLC

Clear financial guidance for the life you are building.

We work with individuals, families, and business owners to help you make informed decisions with confidence, today and over time.

Planning Priorities

Advice that connects your investments, cash flow, tax planning, and long-term goals.

Who We Are

A team committed to your long-term financial well-being

We listen first, understand what matters most to you, and build a plan that supports your goals through every stage of life.

Ways To Work With Us

Choose the support that feels right for you

Whether you want ongoing guidance or help with a specific decision, we offer flexible ways to work together.

High-touch planning partnership

Dedicated Advisor Relationship

For households seeking integrated wealth planning, recurring meetings, and direct advisor access.

  • Quarterly planning and investment reviews
  • Coordinated strategy across taxes, risk, and legacy
  • Priority support during transitions and major decisions
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Shared coverage and specialist depth

Advisor Team Collaboration

For clients who benefit from a broader bench across retirement planning, business ownership, and estate coordination.

  • Collaborative case design with specialist input
  • Defined action plans and implementation checkpoints
  • Service continuity across teams and offices
Meet the Team

Single-priority strategic planning

Focused Project Engagement

For families addressing a specific decision window such as retirement timing, liquidity planning, or succession.

  • Scoped engagement around one immediate objective
  • Decision framework with practical recommendations
  • Optional transition into ongoing relationship support
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Services

Planning and investment services built around your goals

From retirement and tax-aware investing to legacy planning, our recommendations are practical, coordinated, and tailored to your needs.

Investment Management

Portfolio construction and oversight tailored to long-term goals and risk tolerance.

  • Strategic asset allocation
  • Risk calibration and rebalancing
  • Tax-aware implementation
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Retirement Planning

A practical roadmap from accumulation through retirement income decisions.

  • Retirement cash-flow modeling
  • Social Security and pension coordination
  • Distribution strategy
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Wealth Transfer Planning

Thoughtful planning to transfer assets with clarity, efficiency, and family alignment.

  • Beneficiary and account review
  • Gifting strategy coordination
  • Family governance conversations
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Risk Management

Protecting household and business plans from avoidable setbacks.

  • Insurance policy review
  • Contingency reserve planning
  • Liability and protection coordination
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Business Owner Planning

Integrated guidance for owners balancing company growth and personal wealth goals.

  • Owner compensation strategy
  • Succession and exit planning support
  • Concentrated position management
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Estate and Legacy Planning

Planning that helps preserve family values while preparing future generations.

  • Legacy objective clarification
  • Trust and estate plan coordination
  • Intergenerational education planning
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Our Team

Meet the advisors and specialists supporting your plan

Our team works together to deliver responsive service, thoughtful guidance, and steady support over time.

Headshot of Barry Sullivan

Barry Sullivan

President

Rochester, NY

Barry Sullivan is President of Sullivan & Associates Wealth Management and a Certified Investment Management Analyst (CIMA).

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Headshot of Mark Murray

Mark Murray

Compliance Director

Rochester, NY

Mark Murray serves as Compliance Director at Sullivan & Associates in Rochester, NY.

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Headshot of Andrew Hunn

Andrew Hunn

Compliance Director

Rochester, NY

Andrew Hunn serves as Compliance Director at Sullivan & Associates in Rochester, NY.

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Planning For Life

Guidance for the moments that matter most

Explore practical planning topics for life events, transitions, and important financial decisions.

Life Event Guide

Retirement Transition

Work income shifts to portfolio and benefit income.

  • Income sequencing across account types
  • Healthcare and coverage budgeting
  • Withdrawal guardrails during volatility

Life Event Guide

Business Exit Preparation

Owner timeline moves from growth to liquidity planning.

  • Concentration risk reduction strategy
  • Tax-aware liquidity and reinvestment planning
  • Post-transaction family cash flow design

Life Event Guide

Loss of a Loved One

Financial responsibilities and account ownership change quickly.

  • Immediate cash and account access priorities
  • Beneficiary and estate document review
  • Short-term stabilization plan

Life Event Guide

Inheritance Received

A significant transfer creates new planning choices.

  • Liquidity reserve and spending policy
  • Long-term allocation and tax posture
  • Intergenerational transfer planning

Life Event Guide

Executive Compensation Change

Equity, deferred comp, or bonus structure evolves.

  • Concentration and vesting strategy
  • Tax withholding and estimated payment cadence
  • Cash flow synchronization with long-term goals

Life Event Guide

Family Governance Planning

Family complexity grows across generations.

  • Meeting cadence and decision rights
  • Values and legacy communication framework
  • Trust and estate coordination roadmap

Locations

Local offices with connected planning support

Meet with a nearby team while benefiting from shared resources and consistent advice across our locations.

Insights

Insights to help you make better financial decisions

Timely perspectives on markets, planning, and long-term strategy in clear, client-friendly language.

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Start a planning conversation

Share where you are today, and we will help you map next steps that support your goals.