Sullivan & Associates

Clear financial guidance for the life you are building.

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Ways To Work With Us

Choose the support that feels right for you.

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Shared coverage and specialist depth

Advisor Team Collaboration

For clients who benefit from a broader bench across retirement planning, business ownership, and estate coordination.

  • Collaborative case design with specialist input
  • Defined action plans and implementation checkpoints
  • Service continuity across teams and offices
Meet the Team

High-touch planning partnership

Dedicated Advisor Relationship

For households seeking integrated wealth planning, recurring meetings, and direct advisor access.

  • Periodic planning and investment reviews
  • Coordinated strategy across taxes, risk, and legacy
  • Priority support during transitions and major decisions
Start a Planning Conversation

Single-priority strategic planning

Focused Project Engagement

For families addressing a specific decision window such as retirement timing, liquidity planning, or succession.

  • Scoped engagement around one immediate objective
  • Decision framework with practical recommendations
  • Optional transition into ongoing relationship support
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Services

Planning and investment services built around your goals.

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Business Owner Planning

Integrated guidance for owners balancing company growth and personal wealth goals.

  • Owner compensation strategy
  • Succession and exit planning support
  • Concentrated position management
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Estate and Legacy Planning

Planning that helps preserve family values while preparing future generations.

  • Legacy objective clarification
  • Trust and estate plan coordination
  • Intergenerational education planning
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Investment Management

Portfolio construction and oversight tailored to long-term goals and risk tolerance.

  • Strategic asset allocation
  • Risk calibration and rebalancing
  • Tax-aware implementation
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Retirement Planning

A practical roadmap from accumulation through retirement income decisions.

  • Retirement cash-flow modeling
  • Social Security and pension coordination
  • Distribution strategy
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Risk Management

Protecting household and business plans from avoidable setbacks.

  • Insurance policy review
  • Contingency reserve planning
  • Liability and protection coordination
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Wealth Transfer Planning

Thoughtful planning to transfer assets with clarity, efficiency, and family alignment.

  • Beneficiary and account review
  • Gifting strategy coordination
  • Family governance conversations
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Our Team

Meet the advisors and specialists supporting your plan.

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Headshot of JP Penner

JP Penner

First Vice President, Portfolio and Planning Associate

Rochester, NY

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Headshot of Patrick Sullivan, CFP®

Patrick Sullivan, CFP®

Vice President

Rochester, NY

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Planning For Life

Guidance for the moments that matter most.

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Life Event Guide

Business Exit Preparation

Owner timeline moves from growth to liquidity planning.

  • Concentration risk reduction strategy
  • Tax-aware liquidity and reinvestment planning
  • Post-transaction family cash flow design

Life Event Guide

Executive Compensation Change

Equity, deferred comp, or bonus structure evolves.

  • Concentration and vesting strategy
  • Tax withholding and estimated payment cadence
  • Cash flow synchronization with long-term goals

Life Event Guide

Family Governance Planning

Family complexity grows across generations.

  • Meeting cadence and decision rights
  • Values and legacy communication framework
  • Trust and estate coordination roadmap

Life Event Guide

Inheritance Received

A significant transfer creates new planning choices.

  • Liquidity reserve and spending policy
  • Long-term allocation and tax posture
  • Intergenerational transfer planning

Life Event Guide

Loss of a Loved One

Financial responsibilities and account ownership change quickly.

  • Immediate cash and account access priorities
  • Beneficiary and estate document review
  • Short-term stabilization plan

Life Event Guide

Retirement Transition

Work income shifts to portfolio and benefit income.

  • Income sequencing across account types
  • Healthcare and coverage budgeting
  • Withdrawal guardrails during volatility

Locations

Local offices with connected planning support.

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All office locations

Insights

Timely perspectives in clear, client-friendly language.

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Planning Guide

Building a Family Liquidity Plan

A straightforward guide to emergency reserves, cash organization, and short-term flexibility.

Best for: Families building or rebuilding cash reserves

What you can do now: Set a target reserve range and separate it from long-term investments.

October 2, 20255 min read

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Quick Market Context

Chart Watch: Concentration Risk Check

A quick way to spot whether too much of your financial life depends on a single asset or company.

Best for: Investors with concentrated stock, business ownership, or real estate exposure

What you can do now: Identify your largest single exposure and review a diversification timeline.

March 6, 20263 min read

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Planning Guide

Multi-Generational Planning Considerations

A softer approach to involving children and heirs in meaningful financial conversations without overwhelm.

Best for: Families preparing children or heirs for future responsibility

What you can do now: Schedule one family conversation focused on values before discussing numbers.

December 18, 20256 min read

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